Screen time, done right

Play your way to a good eater.

We don't encourage screens at feeding. But if a screen is going to be on — it should teach something real.
✓ Ages 3 and up
✓ Educative, not addictive
✓ Play together, always
4.8
★★★★★
15K+ Families across India.
Play your way to a
good eater.
🎮 Educative, Not Addictive
👨‍👩‍👦 Play Together — Always
🌱 Ages 3 & Up
🎓 Built by Nutritionists & Feeding Therapists
🏛️ IIM Bangalore Incubated
🎮 Educative, Not Addictive
👨‍👩‍👦 Play Together — Always
🌱 Ages 3 & Up
🎓 Built by Nutritionists & Feeding Therapists
🏛️ IIM Bangalore Incubated
PLAY & WIN

Play the games.
Share your score.
Win real prizes.

3 screen-smart nutrition games your child will love — and every round is a shot at winning big.

Buy 1 for
₹99
Buy 3 for
₹199
Play all 3 games = 3x chances to win
THE GAMES

Three ways to build a good eater.

Each game targets a different part of your child's food relationship — all short, purposeful, and designed to be played together with a parent.
Game 01
Food Association

I am Hungry

A hungry child appears on screen. Your child picks a food for them. Choose well — the child is happy. Choose a treat and the child gently explains why that's not right for this meal.
Game 02
Smart Choices

What's in Your Bag?

Two products on screen — choose 1 good ones to bring home. Pick something processed and the next screen shows a healthier swap. Cola becomes lassi. Chips become makhana.
Game 03
Building Good Habits

Sugar Free Saturdays

Turn your kid into a Sugar Detective. One Saturday at a time. Ketchup. Cornflakes. "Healthy" biscuits. Flavoured curd. Fruit juice. Your child eats sugar all week without ever seeing the word "sugar." Sugar Free Saturday is a card game where kids hunt for hidden sugar in the food they already eat — real Indian brands, real labels, real packets from your own kitchen. No lectures, no "sugar is bad." Just a detective's magnifying glass and a mission.

Buy All Three For ₹299

The learning isn't in the tap. It's in the conversation around the tap. That's why every game is designed to be played with a parent present — never alone.

▶️

Cartoons & YouTube

Passive, habit-forming, no connection to food or eating behaviour

Avoid
📱

Social media & Reels

Algorithmically addictive — especially damaging for young minds

Avoid
🎮

Feed Me Good Games

Short, purposeful, non-addictive — builds real food knowledge through play

Better choice
The Reality

Not all screens are equal.

At Feed Me Good, we've always said: a screen at the table is a distraction from the meal and your child's hunger cues
YouTube, Reels and cartoons are engineered to be addictive — no connection to food, eating, or learning
But screens aren't going away. And if one is going to be on — what's on it matters enormously
Telling a child what's good for them changes little. Showing them through play and story changes everything
"Telling is not teaching. Showing is everything — and that's exactly what these games do."
GAME 01 · HOW IT WORKS

I am Hungry

A hungry child appears on screen. Your child picks a food for them. Choose well — the child is happy. Choose a treat and the child gently explains why that's not right for this meal.

Child appears and says they're hungry

The meal type is shown — breakfast, lunch or dinner. Context is everything.

Your child picks a food from the grid

A mix of good foods and treats are shown. No time pressure. Take time to discuss each one.

Good choice → the child is happy

A positive reaction reinforces the right association. No lecture — just a warm response.

Treat choice → the child explains why

That's a sometimes food, not for breakfast!" The child hears the right reasoning from a peer, not a parent.
"Kids accept limits better from a character than from a parent. That's the magic of this game."
GAME 01 · HOW IT WORKS

What's in Your Bag? —Step by Step.

Six products appear in a grocery bag. Your child picks 3 to bring home. Good choices go in the bag with a short note. Junk choices trigger a swap screen showing a real Indian healthier alternative.

Two products appear on the shelf

A mix of nutritious and processed foods. Each round has a different set.

Child picks 1 to put in the bag

Good pick → goes in the bag with a nutrition note. Talk through why it's a good choice.

Junk pick → swap screen appears

A real healthier swap is shown. Cola becomes lassi. Chips become makhana.

Take the bag idea to a real store

The best version of this game is a real grocery trip — let your child choose 3 good items for real.
FMG Club members receive a real branded grocery bag to play the offline version of this game at home or in an actual supermarket.
GAME 03· HOW IT WORKS

Sugar Free —Saturdays

Turn your kid into a Sugar Detective. One Saturday at a time. Ketchup. Cornflakes. "Healthy" biscuits. Flavoured curd. Fruit juice. Your child eats sugar all week without ever seeing the word "sugar." Sugar Free Saturday is a card game where kids hunt for hidden sugar in the food they already eat — real Indian brands, real labels, real packets from your own kitchen. No lectures, no "sugar is bad." Just a detective's magnifying glass and a mission.

Deal the food cards

Each one is a product your family actually buys.

Kids guess

sugar bomb, sneaky sugar, or sugar-free?

Flip the card

Compare with the label. Score points for every correct catch. The highest score at the end is the Sugar Detective of the week.
What your child walks away with Reads the back of a packet before the front Spots the 12 names sugar hides behind (maltodextrin, corn syrup, "natural sweetener"...) Starts saying no to things — because they figured it out, not because you said so
Why Feed Me Good Games Works

Why this works when other things don't.

Most approaches try to fix the symptom. We fix the system.

SCREEN OPTION
WHAT IT GIVES TO YOUR CHILD
FEED ME GOOD GAMES
YouTube / Cartoons
Passive viewing. No learning. Designed to keep watching — not to stop.
✓ Purposeful
Social Media / Reels
Algorithmic addiction. Formats a child's brain to need constant novelty.
✓ Non-Addictive
Regular Mobile Games
Reward loops, notifications, in-app purchases. Nothing learned, nothing built.
✓ No Loops
Educational Apps
Generic content. Not connected to food, feeding, or your child's real habits.
✓ Food-Specific
WHY THIS MATTERS MORE THAN YOU THINK

Your child's food preferences
are being decided without you.

What your child sees before age 8

📺

~30,000 ads

a year on TV alone — the majority for ultra-processed food and sugary drinks

🎮

Branded games

McDonald's, Pepsi, Cadbury — all have children's games and apps with their brand at the centre

🧸

Character licensing

Favourite cartoon characters on cereal boxes, biscuit packs, and chips — before they can even read

🏪

Store placement

Junk food placed at child eye level. Checkout counters engineered as temptation zones

And then – without meaning to – we do it too.

"Finish your vegetables and you'll get ice cream." "If you're good at the doctor's you get a chocolate." Every time we use junk food as a reward, a comfort, or a celebration marker, we are the ones marketing it.

"Good job" = Chocolate
"Eat Veggies First" = Treats as Reward
Birthdays = Cakes & Chips
"Just a Little won't Hurt"

WHAT THIS BUILDS IN A CHILD'S BRAIN

  • Junk food = love, reward, celebration, comfort
  • Real food = something to get through before the reward
  • Vegetables = punishment. Sweets = prize. This wiring lasts decades.
  • Brand recognition for junk food formed before age 3

WHAT COUNTER-MARKETING BUILDS INSTEAD

  • Real food = familiar, fun, exciting — something they chose
  • Vegetables associated with play, stories, and positive experiences — not force
  • A child who can look at a packet of chips and say "that's not my first choice" — on their own
  • Food literacy — knowing what things are, where they come from, and why they matter
HOW TO PLAY

Four rules that make all the difference.

The game is simple. The impact is in how you play it together.

CASE 01
📲

Sit Together

Open the game with your child. The phone stays in your hands — not theirs. This is a conversation, not babysitting.

CASE 02
🗣️

Talk through it

Ask why. Let them explain their choices out loud. The reasoning matters more than the right answer.

CASE 03
🌍

Take it offline

Turn the game into a pretend play activity or a real grocery trip. The screen is the shortcut. Real play is the goal.

CASE 04
🔁

Come back to it

Repetition is how food knowledge sticks. Short, repeated sessions build lasting associations — not one long sitting.

“The learning isn't in the tap. It's in the conversation around the tap.”

That's why every game is designed to be played with a parent present — never alone.

ALREADY A MEMBER?

All games are free for you.

Feed Me Good Club members get access to all existing games — and every new game we release — as part of their annual membership.

All current games, free

All new games as they launch, free

Real FMG grocery bag included

4 expert nutrition appointments/year

Seasonal meal plans & guidance

Community of 15,000+ families

All games are free for you.
BUILT DIFFERENTLY

Designed to be put down.

Most apps are built to maximise time spent. Feed Me Good Games are built for the opposite — short, purposeful sessions that end when the learning is done.

No streaks or daily reminders

No reward loops or "one more level"

No in-app purchases or upgrades

No notifications pulling your child back

Close when done — that's the right outcome

01

Short by Design

Each game takes 5–10 minutes. Long enough to learn, short enough to not replace other play.

02

Parent-Guided, Always

The phone stays in your hand. The game is a conversation starter — not a babysitter.

03

Offline-Ready

Every game can be recreated as pretend play. The screen is the shortcut, not the requirement.

04

Priced to Mean Something

₹99 once — not free. A small payment means parents who buy these actually use them.

3 years +

Designed for ages 3 and up

Most effective for children between 3–8, when food associations are forming and play is still the primary language. Younger toddlers can join with full parent guidance.

No screens yet?

Every game can become pretend play

If you haven't introduced screens to your child yet — wonderful. Recreate each game with printed cards, a grocery bag, or your play kitchen at home. Same learning. Zero screen time.

🧺 🥕 🥦 🥛
FAQ

Questions, answered.

Why ₹99 and not free?
Entirely to keep things intentional. A small payment means parents who buy these actually use them. Free apps get downloaded and forgotten.
Are these games addictive?
+
No — and that's by design. Most kids' games on a screen are built to keep your child playing: autoplay, streaks, endless levels, rewards that pull them back in. Feed Me Good Games are built the opposite way. Every game has a clear start and a clear end, takes 15–20 minutes, and stops when the round is over. There's no "next level" waiting. Two things we've done on purpose: A parent has to be there. These games are meant to be played together, not handed over. The questions are about your kitchen, your packets, your Saturday — a parent in the room is part of the game, not a bystander. You fill in your details every single time. Before each game, you enter your information afresh. Yes, it's a small hassle. That's intentional. It means a child can't open the game and start playing on their own, and every session begins with a grown-up deciding "yes, let's play now." The point of these games isn't screen time. It's what your child does at the next meal. If they play once a week and start reading the back of a packet, the game has done its job.
Can my child play alone?
+
We'd rather they didn't — and the game is built so they can't easily. Every session starts with a parent entering the details, so a child can't just open it and play. Once you're in, the game works best with you next to them: the cards are about the food in your kitchen, the brands in your shopping bag, the choices your family makes. Half the value is the conversation that happens between rounds — "Wait, does our ketchup have that much sugar?" That doesn't happen if the child plays solo. It's 15–20 minutes, once a week. Think of it less as a game you give your child and more as a game you play with them
Are more games coming?
+
Yes. We started with three — I am Hungry, Sugar Free Saturday, and What's in your Bag — because those cover the three battles most Indian families fight at the table: eating enough, eating less sugar, and eating real food instead of packets. New games will come from the same place: things our nutritionists see in coaching every week that a parent can't fix by explaining. When a game is ready, it goes to Feed Me Good Club members first, then to everyone else. If there's a food habit in your house you wish was a game, tell us. Some of the best ideas come from parents who are tired of saying the same thing at every meal.
Is this connected to the Feed Me Good Club?
+
Yes. The games are the Feed Me Good Club's front door. Feed Me Good Club is our community for families who want children to eat well without a fight — coaching from clinical child nutritionists, weekly content, and the school programmes you may have seen. The games are the part of that world anyone can try for ₹99, without joining anything. They're connected in two ways: Winning gets you in. Play a game, share your score on Instagram, tag us and 3 friends — every week and every month, one lucky player wins an Annual Nutrition Club Membership plus products worth ₹15,000. Members get more. Club members are the first to receive new games when they launch, and the games are built around the same idea the whole Club runs on: fix the system around the child, not the child. You don't need to be a member to play. But if the game changes something at your dinner table, the Club is where that change gets support.
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