Screen time, done right
Play your way to a good eater.
We don't encourage screens at feeding. But if a screen is going to be on — it should teach something real.
✓ Ages 3 and up
✓ Educative, not addictive
✓ Play together, always
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Cartoons & YouTube
Passive, habit-forming, no connection to food or eating behaviour
Avoid
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Social media & Reels
Algorithmically addictive — especially damaging for young minds
Avoid
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Feed Me Good Games
Short, purposeful, non-addictive — builds real food knowledge through play
Better choice
The Reality
Not all screens are equal.
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At Viraa Care, we've always said: a screen at the table is a distraction from the meal and your child's hunger cues
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YouTube, Reels and cartoons are engineered to be addictive — no connection to food, eating, or learning
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But screens aren't going away. And if one is going to be on — what's on it matters enormously
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Telling a child what's good for them changes little. Showing them through play and story changes everything
"Telling is not teaching. Showing is everything — and that's exactly what these games do."
THE GAMES
Three ways to build a good eater.
Each game targets a different part of your child's food relationship — all short, purposeful, and designed to be played together with a parent.
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Game 01
Food Association
Feed Me Good
A hungry child appears on screen. Your child picks a food for them. Choose well — the child is happy. Choose a treat and the child gently explains why that's not right for this meal.
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Game 01
Smart Choices
What's in Your Bag?
Six products on screen — choose 3 good ones to bring home. Pick something processed and the next screen shows a healthier swap. Cola becomes lassi. Chips become makhana.
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Game 01
Kitchen Comfort
Pizza Recipe
Your child builds their own pizza step by step. The goal isn't a perfect pizza — it's getting comfortable with vegetables, preparation, and the idea that food is something you make.
GAME 01 · HOW IT WORKS
Feed Me Good – Step by Step.
A hungry child appears and asks for food. Your child's job is to pick the right item from the options shown. Every choice teaches food timing and association.
Child appears and says they're hungry
The meal type is shown — breakfast, lunch or dinner. Context is everything.
Your child picks a food from the grid
A mix of good foods and treats are shown. No time pressure. Take time to discuss each one.
Good choice → the child is happy
A positive reaction reinforces the right association. No lecture — just a warm response.
Treat choice → the child explains why
That's a sometimes food, not for breakfast!" The child hears the right reasoning from a peer, not a parent.
"Kids accept limits better from a character than from a parent. That's the magic of this game."
GAME 01 · HOW IT WORKS
What's in Your Bag? —Step by Step.
Six products appear in a grocery bag. Your child picks 3 to bring home. Good choices go in the bag with a short note. Junk choices trigger a swap screen showing a real Indian healthier alternative.
Six products appear on the shelf
A mix of nutritious and processed foods. Each round has a different set.
Child picks 3 to put in the bag
Good pick → goes in the bag with a nutrition note. Talk through why it's a good choice.
Junk pick → swap screen appears
A real Indian healthier swap is shown. Cola becomes lassi. Chips become makhana.
Take the bag idea to a real store
The best version of this game is a real grocery trip — let your child choose 3 good items for real.
Every FMG Club member receives a real branded grocery bag to play the offline version of this game at home or in an actual supermarket.
Why It Works
Pizza Recipe —
Pizza Recipe —
Step by Step.
This isn't about getting the pizza right. It's about getting your child comfortable with ingredients, preparation steps, and the idea that vegetables belong on food they enjoy.
"That's why this works — not because it's complicated, but because it's consistent."
01
Habits beat rules
Strict rules don't last — habits do. We build patterns your child repeats naturally, without force or pressure.
02
Environment Shapes Behaviour
Kids respond to what's around them. We help you change that environment from the inside out.
03
Small Changes Win
Big overhauls fail fast. Small, consistent shifts create lasting results with low daily effort.
04
Consistency Beats Intensity
A year-long structure makes consistency automatic — not something you have to force yourself to maintain.
Why Viraa Care Works
Why this works when other things don't.
Most approaches try to fix the symptom. We fix the system.
SCREEN OPTION
WHAT IT GIVES TO YOUR CHILD
FEED ME GOOD GAMES
YouTube / Cartoons
Passive viewing. No learning. Designed to keep watching — not to stop.
✓ Purposeful
Social Media / Reels
Algorithmic addiction. Formats a child's brain to need constant novelty.
✓ Non-Addictive
Regular Mobile Games
Reward loops, notifications, in-app purchases. Nothing learned, nothing built.
✓ No Loops
Educational Apps
Generic content. Not connected to food, feeding, or your child's real habits.
✓ Food-Specific
WHY THIS MATTERS MORE THAN YOU THINK
Your child's food preferences are being decided without you.
Feed Me Good Club members get access to all existing games — and every new game we release — as part of their annual membership.
What your child sees before age 8
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~30,000 ads
a year on TV alone — the majority for ultra-processed food and sugary drinks
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Branded games
McDonald's, Pepsi, Cadbury — all have children's games and apps with their brand at the centre
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Character licensing
Favourite cartoon characters on cereal boxes, biscuit packs, and chips — before they can even read
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Store placement
Junk food placed at child eye level. Checkout counters engineered as temptation zones
And then – without meaning to – we do it too.
"Finish your vegetables and you'll get ice cream." "If you're good at the doctor's you get a chocolate." Every time we use junk food as a reward, a comfort, or a celebration marker, we are the ones marketing it.
WHAT THIS BUILDS IN A CHILD'S BRAIN
- Junk food = love, reward, celebration, comfort
- Real food = something to get through before the reward
- Vegetables = punishment. Sweets = prize. This wiring lasts decades.
- Brand recognition for junk food formed before age 3
WHAT COUNTER-MARKETING BUILDS INSTEAD
- Real food = familiar, fun, exciting — something they chose
- Vegetables associated with play, stories, and positive experiences — not force
- A child who can look at a packet of chips and say "that's not my first choice" — on their own
- Food literacy — knowing what things are, where they come from, and why they matter
